When buying online, you’ll typically choose between two main "types" of television:

How Much Does a 30-Second TV Commercial Cost in 2026? - MNTN

1. Understanding Your Options: Linear vs. Connected TV (CTV)

Traditional broadcast and cable television. While historically bought via manual negotiations, many "self-service" online platforms now allow you to bid on local or national cable spots directly. 2. Top Platforms to Buy TV Ads Online

You will need a high-quality video file (usually 15 or 30 seconds). Most platforms have strict technical requirements for resolution and audio levels.

Unlike old-school TV, online platforms provide real-time dashboards where you can see how many people saw your ad and, in some cases, how many visited your website afterward. 4. Cost Considerations