Buy | Roku

Roku’s primary revenue driver is its Platform business, which includes advertising, The Roku Channel, and subscription revenue.

Partnerships with platforms like Amazon (using Amazon DSP) and the expansion of the "Roku Ad Manager" for small-to-medium businesses are expanding its ad revenue base. 4. Risks and Considerations buy roku

In December 2025, 21.2% of all TV viewing took place on the Roku platform, with total streaming hours reaching a record 145.6 billion for the full year 2025. Roku’s primary revenue driver is its Platform business,

Here is an analysis of why "Buy Roku" is a compelling argument for investors in 2026. 1. Market Leadership and Unmatched Scale Risks and Considerations In December 2025, 21

After losses in previous years, Roku achieved full-year profitability in 2025.

This ad-supported channel has become a major destination, with FAST (Free Ad-Supported Streaming TV) viewership growing significantly, cementing its status as the No. 2 free streaming app in the US.