The online paper towel market is rapidly expanding, with online sales accounting for as of 2024. Consumers are increasingly shifting toward e-commerce driven by bulk discounts, subscription models, and a growing demand for eco-friendly alternatives. 1. Market Trends and Consumer Behavior
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Online sales of kitchen towels grew by 27% in 2023 . Direct-to-consumer (DTC) brands and automated subscription models are primary growth drivers. The online paper towel market is rapidly expanding,