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Today, the brand maintains its professional roots with products designed to be gentle but "PRO" grade.

In , leading Hollywood makeup artist Carol Shaw noticed a major problem: her A-list clients, including Nicole Kidman and Cindy Crawford , were constantly breaking out from the heavy, oil-clogged foundations of the time. Determined to find a skin-friendly alternative, Shaw spent three years developing a formula that was 66% water, oil-free, and fragrance-free —a revolutionary move in an era of heavy-duty "stage" makeup. buy lorac

The story of (pronounced "la-rock") is a classic Hollywood tale about a celebrity makeup artist who grew tired of watching the stars she worked on suffer from skin irritation under harsh studio lights. The "Backwards" Birth of a Brand Today, the brand maintains its professional roots with

LORAC quickly became an industry secret, known as the "Red Carpet Authority". Shaw even named lipstick shades after her famous clients, such as a signature shade for Cindy Crawford. The brand's legendary status was cemented in with the launch of the LORAC PRO Palette , which became a viral sensation among beauty gurus for its high pigment and "velvety" blendability. Why People Still Love It The story of (pronounced "la-rock") is a classic

If you're looking to try the brand, you can find a wide range of their classic and newest products at retailers like MYQT Australia or eBay . Buy Lorac Pro Eyeshadow Palette Online In Australia - MYQT