To convert casual viewers into "superfans" by offering exclusive, interactive narrative content. To help me narrow this down, A marketing/social media campaign idea? A creative concept for a new video or performance?
Here are three distinct "feature" concepts tailored to the song’s themes of romance and memory: 1. "Scent-Memory" AR Filter (Social Media Feature)
Developing a feature around can take several creative directions depending on whether you are building a social media campaign, a digital experience, or a technical platform feature. Bogdan Gavris - Parfumul tau (Official Music Video)
Encourage user-generated content (UGC) where fans share memories associated with a specific scent, tagged with the song. 2. "Digital Keepsake" Lyric Generator (Web/App Feature)
Since the song title translates to "Your Perfume," a visual feature can play on the idea of a lingering scent and memory. To convert casual viewers into "superfans" by offering
A "Shop the Look" feature where viewers can click on items (like the outfits or a custom perfume) and be taken to a shopping site.
Use clickable annotations or a "choose your own path" video format that reveals the making of the official music video. Features: Here are three distinct "feature" concepts tailored to
An interactive "Behind the Scenes" (BTS) experience hosted on the artist's official site or as a YouTube Premiere event.