: Essential for e-commerce. These ads display product images and prices directly in search results, driving highly qualified leads.

2. Social & Creative Traffic: Best for Brand Awareness and Impulse Buys

These platforms excel at "disruptive" marketing, using visuals to trigger interest in users who aren't necessarily searching for you.

: The gold standard for intent. You reach users at the exact moment they search for your service.

These sources are ideal for "money-ready" users who are actively searching for products or solutions.