Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 19542025 HighlightsiF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017FAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

Ass 〈2024〉

The phrase "ass in chair" is a classic writer's mantra—it means the hardest part of drafting a story isn't the ideas, but simply showing up and putting words on the page.

: Start with a single image or "what if" scenario. The phrase "ass in chair" is a classic

: Every story needs "Peril" or a hurdle. What does your character want, and what is standing in their way?. The phrase "ass in chair" is a classic

: Plan for the moment of highest tension where the conflict is resolved. The phrase "ass in chair" is a classic

If you're ready to get to work, here is a quick framework to move from a blank page to a finished draft. 1. Find Your Foundation

: Don't edit as you go. You can't fix a blank page, but you can fix a "shitty first draft".