Shall I focus more on the "soft power" aspect or on the impact on gender roles? The rise of streaming:
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Historically, Egypt and Syria have been the engines of Arab drama production, producing melodramas that addressed social inequalities, history, and family life. The industry is highly seasonal, with peak viewing during Ramadan, which serves as a major commercial pillar for Arab television. However, the rise of regional satellite television and digital platforms has fragmented audiences, leading to higher investment in production quality to compete with international content. Shall I focus more on the "soft power"