Airship Acquires Sms Commerce Company Replybuy ⭐ Fully Tested

Shifted from one-way "blasts" to personalized, one-to-one customer conversations.

In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview Airship acquires SMS commerce company ReplyBuy

The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal CEO Brandon O’Halloran transitioned to General Manager of

The specific terms and purchase price were not publicly disclosed. By absorbing ReplyBuy’s technology

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering.

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.

Customers can browse and purchase items via a single text response.