24kgoldn, Lil Tecca - Prada (official Video) – Premium & Real

The video was shot in and directed by John Tashiro , known for his vibrant and cinematic style.

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic.

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact 24kGoldn, Lil Tecca - Prada (Official Video)

"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz .

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear. The video was shot in and directed by

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release. Song Context & Chart Impact "Prada" was produced

The single reached #71 on the Canada Hot 100 and #18 on the New Zealand Hot Singles chart.